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1

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan and Shelby D. Hunt

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 3.83 MB

english, 1994

2

The Comparative Advantage Theory of Competition

Shelby D. Hunt and Robert M. Morgan

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 690 KB

english, 1995

3

The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions

Shelby D. Hunt and Robert M. Morgan

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 1.20 MB

english, 1996

4

Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

Shelby D. Hunt, Dennis B. Arnett

Journal:

Australasian Marketing Journal (AMJ)

Year:

2004

Language:

english

File:

PDF, 240 KB

english, 2004

5

Objectivity in Marketing Theory and Research

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 656 KB

english, 1993

6

Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach

Journal:

Journal of the Academy of Marketing Science

Year:

2011

Language:

english

File:

PDF, 275 KB

english, 2011

7

The explanatory foundations of relationship marketing theory

Kleinaltenkamp, Michael, Hunt, Shelby D., Arnett, Dennis B., Madhavaram, Sreedhar

Journal:

Journal of Business & Industrial Marketing

Year:

2006

Language:

english

File:

PDF, 417 KB

english, 2006

8

General Theories and the Fundamental Explananda of Marketing

Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 389 KB

english, 1983

9

Marketing Theory: The Philosophy of Marketing Science

Arndt, Johan, Angelmar, Reinhard, Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 172 KB

english, 1983

10

Marketing and Machiavellianism

Shelby D. Hunt and Lawrence B. Chonko

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 461 KB

english, 1984

11

Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy

Robert M Morgan, Shelby Hunt

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 101 KB

english, 1999

12

Truth in Marketing Theory and Research

Journal:

Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 606 KB

english, 1990

13

The Pretest in Survey Research: Issues and Preliminary Findings

Shelby D. Hunt, Richard D. Sparkman, Jr. and James B. Wilcox

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 968 KB

english, 1982

14

The Nature and Scope of Marketing

Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 2.32 MB

english, 1976

15

The Morphology of Theory and the General Theory of Marketing

Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1971

Language:

english

File:

PDF, 793 KB

english, 1971

16

Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?

Hunt, Shelby D., Morgan, Robert M.

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.35 MB

english, 1997

17

The Commitment-Trust Theory of Relationship Marketing

Morgan, Robert M., Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 2.43 MB

english, 1994

18

GROUNDING SUPPLY CHAIN MANAGEMENT IN RESOURCE-ADVANTAGE THEORY

SHELBY D. HUNT, DONNA F. DAVIS

Journal:

Journal of Supply Chain Management

Year:

2008

Language:

english

File:

PDF, 173 KB

english, 2008

19

Ethical Problems of Marketing Researchers

Shelby D. Hunt, Lawrence B. Chonko and James B. Wilcox

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 670 KB

english, 1984

20

Cognitive Moral Development and Marketing

Jerry R. Goolsby and Shelby D. Hunt

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 548 KB

english, 1992

21

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt

Journal:

Journal of the Academy of Marketing Science

Year:

2008

Language:

english

File:

PDF, 268 KB

english, 2008

22

Grounding Supply Chain Management in Resource-Advantage Theory: In Defense of a Resource-Based View of the Firm

Shelby D. Hunt, Donna F. Davis

Journal:

Journal of Supply Chain Management

Year:

2012

Language:

english

File:

PDF, 77 KB

english, 2012

23

Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy

Shelby D. Hunt, Anil Menon

Journal:

Journal of Business Research

Year:

1995

Language:

english

File:

PDF, 1.14 MB

english, 1995

24

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

Day, George S., Deighton, John, Narayandas, Das, Gummesson, Evert, Hunt, Shelby D., Prahalad, C.K., Rust, Roland T., Shugan, Steven M.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 94 KB

english, 2004

25

Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation

Sparks, John R., Hunt, Shelby D.

Journal:

Journal of Marketing

Year:

1998

Language:

english

File:

PDF, 2.36 MB

english, 1998

26

For Reason and Realism in Marketing

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 537 KB

english, 1992

27

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

Shelby D. Hunt and John J. Burnett

Journal:

Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 631 KB

english, 1982

28

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust and Steven M. Shugan

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.37 MB

english, 2004

29

Tying Agreements in Franchising

Shelby D. Hunt and John R. Nevin

Journal:

Journal of Marketing

Year:

1975

Language:

english

File:

PDF, 1.36 MB

english, 1975

30

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

Brown, Stephen, Hackley, Chris, Hunt, Shelby D., Marsh, Charles, O’Shaughnessy, Nicholas, Phillips, Barbara J., Tonks, David, Miles, Chris, Nilsson, Tomas

Journal:

Journal of Marketing Management

Year:

2018

Language:

english

File:

PDF, 3.06 MB

english, 2018

31

The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship

Journal:

Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 1.39 MB

english, 2001

32

Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?

Shelby D. Hunt and Robert M. Morgan

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.39 MB

english, 1997

33

Organizational Commitment and Marketing

Shelby D. Hunt, Lawrence B. Chonko and Van R. Wood

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 544 KB

english, 1985

34

Comments on the AMA Task Force Study

Gilbert A. Churchill, Jr., Robert A. Garda, Shelby D. Hunt and Frederick E. Webster, Jr.

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 881 KB

english, 1988

35

Lawlike Generalizations and Marketing Theory

Journal:

Journal of Marketing

Year:

1973

Language:

english

File:

PDF, 413 KB

english, 1973

36

The Socioeconomic Consequences of the Franchise System of Distribution

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 1.44 MB

english, 1972

37

Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Shelby D. Hunt and Arturo Z. Vasquez-Parraga

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 2.17 MB

english, 1993

38

The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory

Journal:

Journal of the Academy of Marketing Science

Year:

1999

Language:

english

File:

PDF, 1.75 MB

english, 1999

39

Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation

Journal:

Year:

2012

Language:

english

File:

PDF, 291 KB

english, 2012

40

Ethics and Marketing Management:: A Retrospective and Prospective Commentary

Lawrence B Chonko, Shelby D Hunt

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 95 KB

english, 2000

41

Ethics and marketing management: An empirical examination

Lawrence B. Chonko, Shelby D. Hunt

Journal:

Journal of Business Research

Year:

1985

Language:

english

File:

PDF, 1.69 MB

english, 1985

42

Corporate Ethical Values and Organizational Commitment in Marketing

Hunt, Shelby D., Wood, Van R., Chonko, Lawrence B.

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 480 KB

english, 1989

43

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

Dennis B. Arnett, Steve D. German and Shelby D. Hunt

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.29 MB

english, 2003

44

A General Paradigm of Marketing: In Support of the '3-Dichotomies Model'

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 691 KB

english, 1978

45

Post-Transaction Communications and Dissonance Reduction

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.01 MB

english, 1970

46

Informational vs. Persuasive Advertising: An Appraisal

Hunt, Shelby D.

Journal:

Journal of Advertising

Year:

1976

Language:

english

File:

PDF, 740 KB

english, 1976

47

Reflections on ethical issues in marketing management: An empirical examination

Chonko, Lawrence B., Hunt, Shelby D.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2018

Language:

english

File:

PDF, 1.02 MB

english, 2018

48

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic

Hunt, Shelby D.

Journal:

Journal of Macromarketing

Year:

2020

File:

PDF, 175 KB

2020

49

Coopetitive innovation alliance performance: Alliance competence, allianceâs market orientation, and relational governance

Bicen, Pelin, Hunt, Shelby D., Madhavaram, Sreedhar

Journal:

Journal of Business Research

Year:

2021

File:

PDF, 731 KB

2021

50

Interimistic relational exchange: Conceptualization and propositional development

C. Jay Lambe, Robert E. Spekman, Shelby D. Hunt

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.76 MB

english, 2000